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If you were to go into the offices of a very large, successful business or check out any of their brochures or employee material, you will find their vision statement, mantra or some other indicator of their goals, mission or vision for their company. The reason that these companies write their vision on their wall and marketing materials because it reminds them of the world, but themselves as well, who they are and where they want to go.

So, answer this question… What part of a marathon do you think is the most difficult? Which part of the race do you think would be the easiest point in which to give up? Most people would assume that the end of the race is the most difficult, but I disagree. I think that the end of the race is the easiest because even though you are exhausted, at least you know the race is almost over and the end is in sight. In my opinion, the beginning of the race is the most difficult because you know that you have a long way to go.

The purpose of having a vision statement for your business is that it reminds you of your mission and your end goals. It is definitely an important business tool, because I promise you, some days you will want to throw in the towel. A vision statement reminds you that there is an endpoint, it is right around the corner and if you keep pushing, you will eventually get there. The ability to have a “big picture” vision is what helps dreamers from giving upon to far-fetch dreams.

In order for a vision statement to be useful, it must be clear and concise with as few words as possible. Your vision statement must be able to encompass your “why”, “what and “how”. The following are a few tips for writing a powerful vision statement.

Sit down and figure out exactly what you want from your business.

What is your ultimate mission and who will your business effect? Once you have written your vision statement, you must keep it in front of you. It does not help you if you throw your vision statement is stored in a drawer and only thought about every six months or so. You should post it somewhere or have it written down where you can see it on a regular basis.

A creative idea is to turn your vision statement into a piece of art.

Most people have heard the phrase, “a picture is worth a thousand words”, right? Why not take advantage of that by finding a picture that makes you think of your business goals? Or you could turn a shortened version of your vision statement into wall art by writing it out in a fancy font. Not only will it be a constant reminder of what you are working towards, but it will also be a source of inspiration.

Moreover, by turning your vision statement into an art form, whether it is the whole statement or just keywords and pictures, you will be able to cement the vision not only in your mind but also in the minds of your employers, business partners and customers when they come into your office or business. It will let everyone know what you are about and what you are committed to accomplishing.

Do not be afraid of revising your vision statement.

You are not the same person you were when you opened your business, so why would your vision statement remain the same? If your vision statement no longer reflects what you want, considering reviewing and revising it. Just be sure not to do it too often, or you’ll find yourself going from focus to focus without actually accomplishing anything.

Creating a functional and inspiring vision statement takes time and lots of deep thought. Nevertheless, a well thought out vision statement can be a fantastic tool to keep you What’s most important is not to lose faith in yourself and your business. Great business owners aren’t the ones who have never failed, they’re the ones who failed and kept on going.

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