Do you really need to hire a Business Coach to become successful? Often times we may know the steps we need to take with our business, but systemizing those steps into “do-able” chunks can be a lot more difficult. There are also many “small” questions that come up as we build our business, and having someone to turn to can be a great help. Even just having a person to run your idea by for vetting can be a lifesaver. In these situations, one-to-one coaching can really help.
How do you decide if coaching can benefit you? Here are a few questions to ask yourself:
1. Could I use an impartial person to run my ideas by?
Your friends and family may be great to turn to for help, but remember they are slightly biased. Moreover, it doesn’t help if they don’t specifically understand the inner dealings or your business or market. Having an impartial person dissect your ideas and plans can be very beneficial, particularly if that person is in your field and has already achieved the success you hope to achieve.
2. Could I use help with the smaller picture and details of my business?
For many entrepreneurs, the “big” picture is easy to see but it’s the smaller details that can tie them up in knots. What shopping cart to use? What pages to include on your website? How to start a PPC campaign? In this instance, a business coach can offer help and guidance – from helping you choose the right software to actually helping you plan your first Facebook marketing campaign.
3. Could I use motivation and guidance?
For many of us, this is the part of running a business that’s the most difficult. It’s easy to write down a to-do list and business plan, but much harder to actually do it. A good business coach can help you overcome these hurdles. If you have someone that you’re accountable to, then you’re more likely to follow through and get things done. This isn’t a situation that should make you feel bad or shameful; many, many people struggle with accountability and find that having a person they are accountable to or a deadline is the best way to achieve their tasks.
The aforementioned three questions should help you to decide whether coaching is right for you. If you do decide it’s something you’d like to try, it’s important to find the right coach – as not all are created equal.
Here’s what to look for when looking for a business coach…
1. Find someone that has already achieved what you aspire to.
Make sure the person has a proven track record and can back up their talk with references, testimonials, and REAL results.
2. Find someone you can relate to.
A coach with a harsh style or “boot camp” mentality may not be right for you. As a Navy Veteran, I am a boot camp style learner. I love the aggressive push, but perhaps you would respond more to someone that approaches things from a gentler aspect. Or maybe you really respond well to tight deadlines and someone who pushes you through the phases. Whatever the choice, it has to be right for YOU. It is definitely important to take the time to find the right coach is really important.
3. Ask any potential coach specific questions and read their answers carefully. This will help you choose the right person for your needs.
4. Find someone who wants to see you succeed.
It’s unfortunate, but there are some coaches who keep their students in a certain place. This ensures that the person doesn’t outgrow them and continues to use their services. This is not the right coach for you. A good coach will push their students to succeed beyond their wildest dreams. A good coach accepts that at some point their student may outgrow them and need to move on. It’s important to look for this in a coach, as this way you can be sure that they will always advise you on what is ultimately best for you and your business.