If you have ever tried email marketing once or twice but you didn’t see great results. It can be tempting to believe that marketing only works for some people or that you need a giant list before you can see real results.
Here’s the secret to being successful when it comes to email marketing, you don’t need a large mailing list to have a successful launch or marketing campaigns. You just need to use the following tips to make your efforts more effective:
Build the Suspense of Upcoming Products/Services
Marketing is about multiple touches. That means you should start promoting your new product before you’re ready to officially announce it. You can do this by letting your list know that something’s coming.
For instance, if you want to promote a new product, you could send an email and say something like, “Hey I’m going to share something with you tomorrow that I’m excited about. Stay tuned for details!”
Or if you are promoting a new service, you could tell your list, “I want you guys to know I’m working on something new. It’s about (topic) and I’ll share more about it soon.” This keeps your list engaged even when you’re not actively promoting anything.
Give It Time and Don’t Give Up
When you’re ready to share your product or someone else’s with your list, don’t just send a single email; you send multiple emails. Think of the products you’ve purchased to build your business. If you’re like most people, you probably didn’t buy that fancy WordPress theme or join that membership group until you’d heard about it a few times. Your first exposures were all about getting you familiar with the product and understanding how it would improve your life or business. If you want to convert more of your subscribers into buyers, you’ll have to introduce them to the product repeatedly.
Don’t be discouraged when your first promotion isn’t as great as you thought it’d be. Customers need time to make decisions, especially if you’re trying to sell a high-ticket item. They may need time to talk to their spouse, move money between credit cards, or ask other customers about the product before clicking on the ‘buy’ button.
Marketing is all about playing the long game. You may not make your first sales immediately so be patient and keep at it. If you’re dedicated and you’re sharing helpful information, your subscribers will eventually buy from you.
Learn how to create an email series that converts your subscribers into customers when you download your free workbook.